As a former chair of the Giants Boxing Academy, a front-end service provider for the Hawkes Bay Youth Trust, I witnessed firsthand how young people transformed their lives. By fostering a sense of belonging in a supportive community, instilling a belief in goodness and kindness, and providing encouragement to succeed, we helped these young individuals unlock their potential and achieve their dreams. It is for this reason that I am excited to support the CDN Trust and their work with youth

Why I Invest in Youth Programs
Investing in youth programs is one of the most impactful decisions we can make for our community and our future. Research by Nobel Prize-winning economist James Heckman showed that every $1 invested in quality early childhood programs can yield returns between $4 and $16. This remarkable return on investment is not just about economic benefits but also about nurturing the potential of our young people and building a stronger, more resilient society.

As part of our commitment to community development, we are proud to announce that a portion of our company profits will be invested with the CDN Trust in Christchurch, New Zealand. The CDN Trust is dedicated to connecting with a wide variety of young people and families. Their programs are designed to meet the diverse needs of youth, including:

Supporting students struggling at school
Providing a respite for those facing family stresses
Offering solid role models for guidance and mentorship
Helping young people connect with new friends
Linking youth to careers, study options, and local clubs
CDN Trust’s mission is to meet young people wherever they are and provide them with great role models to journey with.